Case Statements & Impact Reports
Featured Selection
WELLSTAR FOUNDATION IMPACT REPORT
Bringing data, strategy and human stories together
I led the strategy for restructuring Wellstar Foundation’s FY26 Impact Report around the many ways philanthropy expands access—to care closer to home, earlier intervention, specialized pediatric services and pathways to healthcare careers.
Using the Herrmann Brain Dominance model, I developed an approach that gave every spread analytical, practical, relational and future-focused relevance. Rather than separating financial results, impact data and human-interest stories into different sections, we integrated them throughout the report. I also championed more meaningful fundraising transparency and paired each example of expansion with a patient or donor story—creating a clearer connection between Foundation support, measurable progress and individual lives.
I led the strategic direction and narrative framework while sharing execution with a colleague who had meaningful autonomy and collaborating closely with the design team.
MY ROLE
Impact-report strategy | Audience strategy | Content architecture | Narrative development | Data and story integration | Writing and editing | Creative direction | Production oversight
Strategic Plan Case for Support Content
Developed funder-facing case-for-support content that translated Breakthrough Atlanta’s strategic priorities into a clear narrative around college persistence, program sustainability and future growth. The content paired organizational challenges with strategy, outcomes and proof points to help current and potential partners understand both the need for continued investment and where Breakthrough was headed next.
Annual Fundraising Theme Boilerplate
Created annual fundraising theme boilerplates to give Breakthrough Atlanta a consistent, flexible narrative for donor communications throughout the year. The messaging connected the campaign theme to the organization’s mission and impact while providing adaptable language for appeals, sponsorships, proposals and other fundraising materials.
Value Statement
Developed organizational value statements that translated Breakthrough Atlanta’s core beliefs into concise, usable language. The statements were designed to clarify what the organization stood for and create consistency across internal culture, external communications and donor-facing materials.