Case Statements & Anchoring Language
Strategic Plan Case for Support Content
Developed funder-facing case-for-support content that translated Breakthrough Atlanta’s strategic priorities into a clear narrative around college persistence, program sustainability and future growth. The content paired organizational challenges with strategy, outcomes and proof points to help current and potential partners understand both the need for continued investment and where Breakthrough was headed next.
Annual Fundraising Theme Boilerplate
Created annual fundraising theme boilerplates to give Breakthrough Atlanta a consistent, flexible narrative for donor communications throughout the year. The messaging connected the campaign theme to the organization’s mission and impact while providing adaptable language for appeals, sponsorships, proposals and other fundraising materials.
Value Statement
Developed organizational value statements that translated Breakthrough Atlanta’s core beliefs into concise, usable language. The statements were designed to clarify what the organization stood for and create consistency across internal culture, external communications and donor-facing materials.